In case you’ve been living under a dumbbell, here’s the scoop: Sam Sulek, the freshly crowned IFBB pro and viral gym behemoth, just signed with Gymshark—yes, the same Gymshark that houses clean-cut legend Chris Bumstead.
And folks, this isn’t just a collab. It’s a seismic shift.
Sulek dropped the announcement with a mic-drop caption:
“It’s about damn time @gymshark”, while riding shotgun next to CBum, with David Laid chilling in the backseat. Coincidence? Please. That shot was more choreographed than a Mr. Olympia pose-off.
Let’s not overthink it—it’s not a style move.
It’s a statement.
Sam Sulek: The Anti-Influencer Gymshark Just Bet On
Now, we all know Gymshark made its mark selling matching sets and aesthetic vibes—call it fitness, but make it Instagram.
But Sam? Sam’s from a different planet.
He’s the guy slamming 6,000 calories like he’s fighting for his life, training in hoodies drenched in sweat, and filming workouts that feel more like war documentaries than fitness content. No edits. No ego-lifting. Just raw effort, red cheeks, and enough sodium to scare a cardiologist.
He doesn’t care about being clean. He cares about being brutal. And somehow, that made him go viral.
Now he’s signed. And that matters.
What This Really Means For Gymshark
Let’s call it what it is: a pivot.
This isn’t Gymshark dipping its toe into hardcore culture—it’s a full cannonball. Signing Sam Sulek says they’re not just for pretty lighting anymore. They want the guys who train through nosebleeds and mid-set existential crises.
And pairing him with CBum? Genius.
It’s beauty and the beast. A six-time Olympia champ with symmetry from the gods next to a hoodie-clad menace who looks like he eats drywall for breakfast.
Different lanes. Same road. And fans? They’re eating it up like Sam eats rotisserie chickens.
Why It’s Bigger Than Just a Hoodie Deal
This partnership isn’t just business. It’s symbolic.
Sam is everything the mainstream fitness industry said wouldn’t work: too bulky, too raw, too unfiltered. Yet here he is—breaking the mold, not bending to it. The same way CBum carved his own lane, Sulek bulldozed his.
Put them together, and you’ve got something powerful:
Mutual respect. Authentic grind. No gimmicks.
That’s rare. That’s sellable. And Gymshark knows it.
Final Reps
This isn’t just a sponsorship.
It’s a signal: the tide is turning.
The era of perfect edits, pastel protein shakes, and calculated calorie splits? It’s making room for grit, growth, and guys who lift heavy and live harder.
Whether this deal reshapes Gymshark’s image—or just makes a ton of cash—isn’t up to us. It’s up to the culture.
But one thing’s for sure:
The guy in the hoodie just got the bag.
And he’s probably eating out of it right now.